Kanye West and Gap End Partnership

Kanye told West Gap that he has cut off his partnership with the company, The Wall Street Journal The Associated Report. The rapper’s lawyers sent Gap a letter notifying the company that Yeezy LLC would terminate its agreement. In the message he sees magazine And the AP, attorneys allege that Gap failed to meet the terms of her contract.

Gap sent a letter to its employees, seen by Pitchfork, confirming that the partnership was about to expire. “While we share the vision of delivering utilitarian, high-quality, on-trend design to all people through unique holistic experiences with Yeezy Gap, How “We are working together to achieve this incompatible vision,” wrote Mark Brittbard, President and CEO of Gap. “We decide to terminate the partnership.”

According to Team West, Gap was obligated to sell 40% of Yeezy Gap items in brick-and-mortar stores throughout the third and fourth quarters of 2021, and Gap was contractually required to open up to five retail stores dedicated to Yeezy Gap products by July 31, 2023. The letter states that Gap will be able to continue selling existing Yeezy Gap gear before ending use of the brand name. Earlier this week, the rapper, whose legal name is Ye, said he plans to end his collaboration with Adidas.

In a statement to Pitchfork, West’s attorney, Nicholas Gravante, wrote, “Gap Ye left no choice but to terminate their cooperation agreement due to Gap’s significant non-compliance. I have tried very hard to work through these issues with Gap directly and through advice. Anywhere “.

“Yeezy Gap was launched as a highly disruptive and creative endeavor – challenging us to think and act differently, attracting new, younger and more diverse clients, and enabling our talent to deliver incredible work with unparalleled dedication, persistence and creativity,” Bretbard wrote. “We look forward to the release of Yeezy Gap and our future releases, as planned. To the Yeezy Gap team, thank you… for your tireless efforts to build this business – we will harness that same energy as we move forward.”

West’s relationship with Gap has been strained for some time now. Collaborating with the company has always been a longstanding ambition for West, as the rapper worked on the series as a teenager and expressed his love for the brand in interviews. Yeezy Gap was initially announced in 2020 as an affordable clothing line with a 10-year deal. Soon, West stated that he had no board seat at Gap or Adidas, and tweeted, “Blackboard seats matter.”

The first item of the Yeezy Gap, an oversized jacket that sold for $200, arrived in June 2021. The second product, a branded hoodie, debuted in the fall of 2021 for $90. Both designs were available exclusively online. Luxury French home Balenciaga entered the picture in 2022, which led to a collaboration called Yeezy Gap Engineered by Balenciaga. In July, a Yeezy Gap Engineered by Balenciaga pop-up appeared at the Gap’s Times Square flagship store, the first time customers were able to see and try on the clothes. (West’s termination letter will not affect this collaboration.) In August 2022, West appeared on Fox News to defend the sale of the Yeezy Gap line in large black construction bags that some have criticized as looking like garbage bags. Around the same time, rapper Gap was accused of copying his designs, including the Balenciaga collaboration. West has expressed plans to open Yeezy retail stores.

Pitchfork has reached out to representatives for West, Gap, and Yeezy Gap for comment and more information.

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