Marc Benioff Would Buy Twitter If He Could | CNN Business

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CNN Business

Marc Benioff is obsessed with Twitter. So much so that he wishes he had it.

Benioff, Salesforce (CRM) Chairman and Co-CEO, told CNN Poppy Harlow in an interview that if it were only up to him, he would buy Twitter “absolutely.”

To be clear, he won’t actually do that. “I would never buy Twitter,” Benioff told Harlow. “Because I want something doesn’t mean I’ll have it…I’d like a sundae now with three tablespoons of ice cream, chocolate sauce, whipped cream and cherries. But I’m not going to get it.”

His comments come in the middle of a direct legal battle between Twitter (TWTR) with Elon Musk, who offered to buy the company but then ended the deal.

Benioff added that he still believes Twitter is “the biggest, the most unrealized, the most underrated brand” in tech, and that it is “a great company, a great brand, a great platform that can do incredible things for the future,” adding, “I’ve always been in love with the product. I’m I use it every day and I strongly believe that this still has a tremendous amount of potential for the future.”

Salesforce considered a Twitter deal in 2016. But that wasn’t the case, as Salesforce investors rejected the idea of ​​acquiring Twitter.

“When I went to buy Twitter and I was having those conversations, all of the contributors came to me and said, ‘You can stop that now. You’re not going to pursue this vision,'” he said, adding, “It’s been a tough moment for me.”

Salesforce went on to strike another bold deal, though, by agreeing to buy workforce collaboration app Slack for $27.7 billion in late 2020.

Benioff has a net worth of $6.2 billion, according to Forbes, while Tesla and SpaceX CEO Musk is the richest person on the planet, with an estimated net worth of $254.6 billion.

Aside from his comments on Twitter, Benioff also discussed with Harlow his concerns about what’s next for the global economy. Investors are clearly concerned, too. Salesforce shares are down more than 40% so far this year.

Benioff said deflation in Japan and Europe are potential problems, and he believes Europe and the UK are “in a recession”. But he does not think the United States is in a recession.

Salesforce Co-CEO: The Planet is a Key Stakeholder

He also spoke about climate change, abortion rights and other topics in an extensive interview. Benioff told Harlow that big companies like Salesforce, one of Dow’s 30 stocks, have a responsibility to do more to help the planet.

“We can use our actions as platforms for change,” he said. “It’s about reducing emissions. It’s about all of us getting to zero,” he said, adding that Salesforce remains a company that generates billions of dollars in annual revenue and profits even as the company continues to focus on doing good.

“We can do everything. We can have very high revenues, very high profits, very high cash flow, and we can manage all our stakeholders.” “This means that we manage for our employees, our customers, our communities, our homeless, and yes, the planet is a major contributor as well.”

Benioff was inspired by the Patagonian founder’s recent decision to transfer his ownership and ensure that the company’s future profits go to charitable organizations focused on environmental issues.

“I love what he did. I think we [Salesforce] Benioff said.

He added that doing more also means standing up for all of your employees. Salesforce has helped employees in Indiana relocate due to strict abortion laws, for example, and said the company does not tolerate discrimination based on sexual orientation or sexual preferences.

He said, “We have to be for the equality and dignity of every human being, and if it’s not for equality and dignity then…it’s not something I can work with. We will have to get out of your city or your state.”

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