Dwayne Johnson DC Pic ‘Black Adam’ for Profit: Here’s How

There is some snoring going on there Black Adam You’re preparing to lose $50M-$100M, which simply isn’t right. The final funding sources for the movie, which means the people who do it for a living and those close to the movie, say that this movie is bound to be even and in the black. Scroll down to see how.

With a worldwide gross of $390 million, a production cost of $195 million, and P&A spending between $80 million – $100 million, the Dwayne Johnson DC/New Line movie is looking to net between $52M-$72M.

“Black Adam” action figure, courtesy Deadline

Also not included in this amount is an additional source of cash from Black Adam goods.

All of this, including a B+ CinemaScore, is good enough for Black Adam To be the start of a franchise (read: the first captain America earning US$370 million (WW). As for how the DC Universe maps out, we’ll know more early next year when new studio heads Peter Safran and James Gunn unveil the news.

Black Adam It was Johnson’s biggest single opening in the US at $67 million, clearly one of the financial models Warner Bros. had in mind when it was strategizing for profit and loss on this film. In a very dry autumn market without any pillars of support due to the post-production crisis created by Covid, Black Adam It was the biggest movie of the season, hitting No. 1 for three consecutive weeks worldwide ahead of Disney/Marvel Studios Black Panther: Wakanda Forever Arrive.

Related: “Black Adam Rocks” Has Over $300 Million Worldwide

I have read the allegations made Black Adam will lose money. That’s wrong,” said producer and financier Joe Singer, who deals heavily in slate financing for the motion picture, “The picture might be considered a disappointment given Dwayne Johnson’s presence in the DC movie.” However, the picture will pass the break-even point and lose a little profit.”

“Hobbs and Shaw”

Universal Pictures

I was Black Adam size Hobbes and Shaw, which grossed $84 million after all the supplements? No, but you have to remember that the The Fast and the Furious Spinov owned Russia and did not face headwinds from a strong dollar abroad. Hobbes and Shaw Also benefited from China, where Johnson is big, the pic made $201 million (note that theatrical rental returns to the US are only about 25%, and there is no home market in the PRC). China has sidelined many US headlines in the wake of Covid. It was not possible to predict these factors when Black Adam The green light was.

However, it works in Black AdamIn its favor is Universal’s $140 million more budget friendly marketing budget Hobbes and Shaw. How is that? There have been some severe cost pressures happening at Warner Bros Discovery, which is deeply in debt and going through rounds of layoffs. Black Adam Putting the bulk of her digital marketing spending down my line, is Johnson’s social media mega, which has nearly half a billion followers across TikTok, Instagram, Twitter and Facebook.

Also consider the shorter theatrical windows in movies nowadays, which enables a studio to maximize its marketing dollars. The PVOD of the movie is being shown at a time when PICs in theaters and outdoor advertising still exist. Black Adam It premieres on HBO Max on December 16, after a 57-day window, long enough to increase theatrical exposure, PVOD and dollar sale. Net profit swing factor here Black Adam: Warners asserts that it spent $80 million on global P&A, which would come to a surplus of $72 million, while the $100 million it struggles with from other sources results in a profit of $52 million.

Related: Dwayne Johnson says he’s “very confident in the direction of the DC Universe”

It is my understanding that Johnson’s deal was not as aggressive as his previous deals (read: red notice). He’s got a $20 million upfront fee and is able to turn a profit, according to our numbers, which is at zero cash breakeven. There’s a 40% profit pool shared by director Jaume Collet-Serra and pic producers Beau Flynn and Seven Bucks talent and Johnson, the biggest participant with more than 10%. That comes from a net worth of $52 million. This joint gathering comes into effect after the studio crashes. no one in Black Adam Receive your first gross dollar, as we understand it.

The $195 million production cost includes studio interest fees, which promise a low corporate rate of 2%. The remaining costs and home entertainment are funneled into the film’s $338 million total costs. The fee paid by Warner Bros. to send the picture to HBO Max is included in the $86 million home entertainment revenue. At that gross level, local pay TV, which is PVOD, generates $36 million.

Related: Movie review: Dwayne Johnson in New Line / DC’s ‘Black Adam’

Singer added, “Sequels and franchises are the lifeblood of our business, they have a low risk profile and they generally increase. The fact that there are discussions about a Black Adams The sequel is how the studio builds sustainable value over the long term.”


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