The bakery’s owner defends selling “non-binary gingerbread people” after backlash from the viral photo

Bakery owner defends selling ‘non-binary gingerbread’ after backlash when photo of dessert went viral

  • A Lancashire bakery has been criticized for its genderless gingerbread cookies
  • The Cottage Bakery, in Blackpool, has been accused of promoting a ‘woke agenda’
  • Boss Paul Cook claims it took people three years to notice the biscuit

The boss of a bakery has had to defend himself after backlash for selling “non-binary gingerbread people”.

Social media erupted this week after people noticed a bakery in Lancashire was selling gender-neutral gingerbread cookies – traditionally known as gingerbread men.

The Cottage Bakery, based in Blackpool, was bombed online with some claiming it was promoting an ‘awakened agenda’.

One user said: Absolute insanity. You won’t even be able to call him gingerbread soon in case he takes offense at Gingerbread.

'It wasn't done to be politically correct, and fortunately some people took it as a joke,' said Paul Cook, president of Cottage Bakery.

‘It wasn’t done to be politically correct, and fortunately some people took it as a joke,’ said Paul Cook, president of Cottage Bakery.

Another added: ‘What’s worse: genderless gingerbread or people who get mad at genderless gingerbread? Who cares?’

Despite the trolling, confused boss Paul Cook was more shocked than that It took a long time for people to notice the biscuits.

He said, ‘I thought it was going to be funny and it did, but it took three years for someone to make a lot of it.

We started putting labels on it before Covid, but we’ve had people come in and say it’s wrong and they’re not men.

“So I talked to my printer about it and he said to me, ‘Why don’t you call it non-binary?'” ”

The bakery has been selling gingerbread cookies for 20 years but started labeling its products when the ‘Natasha Law’ was put into parliament during 2019.

The law, which went into effect in October 2021, requires all businesses to provide full ingredient and allergen labels on pre-packaged foods for direct sale.

This follows the tragic death of teenager Natasha Ednan-LaPeraeus, who died after developing an allergy to a Pret a Manger baguette.

Although the bakery has been selling gingerbread cookies for 20 years, they started labeling their products when they were placed

Although the bakery has been selling gingerbread cookies for 20 years, it started labeling its products when the “Natasha Law” was put into parliament three years ago.

Paul also told LADBible that adding “non-binary” to the posters was “not intended to upset or offend anyone”.

He continued, “The label is on the back so they can’t see it when it’s on the counter, and most people order the gingerbread man.”

It wasn’t until the labels came out that people started making silly comments.

This was done as a bit of a laugh because of people’s comments in the first place.

“It wasn’t done to be politically correct, and fortunately some people took it as a joke.”

One user said: Absolute insanity.  I won't be able to call him gingerbread soon in case he offends gingerbread

One user said: Absolute insanity. I won’t be able to call him gingerbread soon in case he offends gingerbread

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