Making a movie can be a very time consuming and, most importantly, very expensive process. Naturally, this tends to vary from project to project, but in general, a significant amount of money goes toward the salaries of the filmmakers and actors involved, especially if they’re star characters, into building sets, costume design… alone if the movie requires CGI or special effects. And to ensure that all this money spent on production is an investment and not wasted money, the film must do one thing: interest so many people that they will buy tickets to see it. Then, with a bit of luck, the profits will far exceed the initial investment, and the movie will become a box office hit.
There is only one way to do this: by having an effective marketing campaign. Nowadays, campaigning is almost as important as a movie, especially considering how powerful the internet and social media are, and how fierce the competition is within the film industry. Not all films require such a boost in order to be a hit at the box office, but a little help is necessary to get people to choose one over all others. It is important to carefully plan the promotion of a production and how to get the audience interested in watching the film without revealing too much about it. Nowadays, thanks to all the available tools and technologies, the sky has no limits. Not only does a good marketing campaign help the movie tremendously, but it stays in the audience’s mind forever. Here are some of the best ones in history.
8/8 dead list
2016 movie marketing campaign dead list Audiences were dazzled by his eccentricity, which would have been expected to come from a character such as this anti-hero. They’ve all gone out of style, Wired reports: from custom emojis with the character’s mask, to mimicking other movies in their promotional posters, as well as recreating and replacing the covers of all the movies available on Walmart shelves. Moreover, they took advantage of billboards in the streets to promote the movie as a rom-com and even created a Tinder profile for Deadpool. All this without mentioning the posters and teasers for the movie, which of course turned out to be a huge success.
7/8 Paranormal activity
The first movie in Paranormal activity The franchise was released back in 2007, and with an initial investment of $15,000, it became the most profitable movie of all time. This production was conceived as an independent film, and was initially screened only at film festivals. However, Paramount Pictures eventually gained the rights to distribute it worldwide, and in order to test if audiences were interested, they came up with an idea: a website where people could vote on whether or not they wanted the movie to be shown in their city. This not only aroused the interest of the audience, but also got them involved in the distribution process, ensuring great sales in the cities that voted to see the film.
6/8 The Simpsons movie
The Simpsons movie It didn’t take much to turn into a box office hit: the animated series was already a classic and remains relevant to this day. However, despite anticipating a positive performance, the marketing team decided to go the extra mile to promote the movie: They converted a few 7-Eleven stores across the country into Kwik-E-Marts, in order to attract fans of the show (via access). The Simpsons movie It premiered in July 2007 in Springfield, Vermont, and a few days later, across the United States and the world, grossing $536 million.
5/8 Toy Story 3
Toy Story 3 It was also a guaranteed success at the box office. More so after so many years with no new movies in the franchise. However, there was one important issue to keep in mind: more than ten years had passed since then Toy Story 2 It was released, and people who were kids at the time weren’t anymore by 2010. While there was no doubt that the movie would appeal to children, they needed to devise a strategy to appeal to an adult audience. Thus, they created a YouTube channel and started uploading game commercials in the 80s to make people nostalgic. All of the commercials were real, except for one, which featured Lots-O-Huggin Bear, a character created for the movie. And if that wasn’t enough, the video was uploaded by the evil doll’s previous owner.
It is crucial that the movie trailer showcases exciting content without revealing too much in order to keep expectations high. But what will happen with a production that hardly reveals anything before its release? It turns into the topic of the moment. This was precisely it Cloverfieldmarketing campaign. The 2008 production was shrouded in secrecy until its premiere, so much so that for a long time, the only information in the trailer was the release date, not even the film’s title. In the months leading up to its premiere, they leaked information about it online, leaving fans on a quest to find out everything they can about the movie.
3/8 The Dark Knight
Test marketing campaign for The Dark Knight Millions of fans kept her on their toes for months. It featured an alternate reality game that engaged the audience, encouraging them to solve various puzzles on websites, find symbols and items in the real world, and even resulted in several fan meetings in New York City and Chicago. During the game, they leaked many details and images of the movie, which, of course, proved to be a huge hit at the box office.
2/8 machine ex
2014 movie machine ex It was critically acclaimed upon its release, and even won an Oscar for Best Visual Effects. However, one of the other reasons this movie became so memorable was its bizarre marketing campaign. Leveraging the rise of social media and dating apps, the film’s marketing team created a fake Tinder profile for Ava, the bot played by Alicia Vikander. After a few messages were exchanged, anyone who matched with her was sent a link to the Instagram account that was promoting her machine ex. Not only was this campaign unexpected, but it also raised awareness of the remarkable potential of artificial intelligence.
1/8 The Blair Witch Project
The Blair Witch Project He concludes this list with the most sensational marketing campaign ever, where fantasy is combined with reality in order to scare the masses. Back in 1999, at a time when the Internet had not yet established itself as what it is today, The Blair Witch ProjectThe film’s marketing team has stated that the film was not fictional, but rather real footage, and they have backed up this statement by creating a website with information about the alleged disappearances of Heather Donahue, Michael C. Williams, and Joshua Leonard. Movie actors. . At performances, they handed out flyers with photos of the actors urging information on them. Of course, times were different back then, which is why this campaign has proven so widely successful.
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