Twitter has announced that it will remove accounts created solely for the purpose of promoting other social platforms and content that contains links to them or usernames featured on them.
The platform said the move will affect content from several social media sites, including Facebook, Instagram, Mastodon, Truth Social, Tribel, Nostr, and Post, but will allow cross-posting of content.
However, the video platform TikTok, which is owned by the Chinese company ByteDance Ltd, is not included in the list.
He tweeted: “We are aware that many of our users are active on other social media platforms. However, we will no longer allow free promotion of certain social media platforms on Twitter.”
She gave examples of content that would be removed including “Follow meusername on Instagram” and “Check my Facebook profile – facebook.com/username”.
It added, “We still allow cross-posting of content from any social media platform. Also, posting links or usernames on social media platforms not listed above is not a violation of this policy.”
Former Twitter CEO Jack Dorsey, who recently invested in Nostr, responded to the Twitter support post with one word: “Why?” In response to another user’s post about banning Nostr’s promotion, Dorsey said it “doesn’t make sense.”
Last week, Twitter dissolved the Trust and Safety Council, a volunteer group formed in 2016 to advise the social media platform on the site’s decisions.
The policy change follows other controversial decisions at Twitter since Elon Musk bought the social network in October, including firing senior management and laying off about half of its workforce. A number of major advertisers left the platform due to concerns about its direction.
Musk, 51, also suspended the accounts of several journalists after a controversy over the release of public statements about the movement of his private jet. He later reinstated the accounts after criticism from government officials, advocacy groups, and press organizations.
The billionaire, who was warned he could face EU sanctions over his initial decision, asked Twitter users what he should do. Nearly 3.7 million people voted, 58.7% of whom said he should change the ban immediately, rather than in a week.
“People have spoken. Accounts that gleaned my location will now be suspended,” he tweeted.
On Sunday, the businessman posted on Twitter pictures from Lusail Stadium in Qatar, where he watched Argentina defeat France on penalties to win the men’s soccer World Cup.
Musk attended the match alongside Jared Kushner, the former US presidential advisor and son-in-law of Donald Trump. Trump’s Truth Social was among the platforms mentioned in the Twitter link ban.
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